Internet Marketing Trip

A lot of people write articles to market their websites and get sales from the products they’re promoting. Having articles published on multiple articles directories give you free backlinks. Free SEO, Free advertising, free exposure.

Your articles can be reprinted in full by others. “In full” means with your links to your website. You not only get backlinks from free content websites, but also from others website, that are supposed to be in your niche, related to your website topic.

Writing is one of the most time consuming job for any webmaster/internet marketer. It’s also called content creation.

Of course if you are an AdWords guru, who only pays 1 cent to generate $1,000 a day, you don’t have to spend time to write articles (AdWords gurus don’t read this anyway). But article marketing is proven to be an effective way of driving traffic for free. And traffic = sales.

Well If you know really well your product, why only write only one article about it ? Why don’t you write 3 articles for it ? Go in details, talk about one specific benefit of the use of the product and tell the world how wonderful, useful, fast, easy this is. Tell why, tell your experience. Then do the same with another benefit.

It’s an important copywriting rule : write about benefits not about features. Features are characteristics of the product. Benefits are the advantage it brings to the customer. Focus on the customer, put yourself in their shoes. Now, how do you feel (shoes are too small) ? What do you expect ?

You can also create an article about how you get this or that result. (”How to” articles work good).
Why you shouldn’t use the product this or that way ? Do’s and Don’t.
Who this product will not be useful to ? Know the target.
What is the problem your product is solving ? You can talk only about the problem first without mentioning the product name. Then do the recommendation and say you solved it with it.

In the resource box you are able to put your website url. Well, if you are allowed multiple links, put the product page url + your website url, using the right keywords as anchor text. Remember that if people are reading your article to then end, you may convinced them and get their interest.

So if you don’t want your readers to search for the product page once on your website, put the link to the product page on your website, in your resource box. Plus, this is a cool SEO trick, you get a deep link. (Check if the article directory is allowing this).

It’s easy to understand that if you have many products to promote, you can multiply the number of articles. And so, the number of backlinks.

I’ll tell you more in the next post about how to write good articles.