Internet Marketing Trip

Hey all, I’m back for another post that will be focused on content again and how you can write some great content either for your own site or for maketing purposes (article directories and more). Actually, great content doesn’t mean you need to write long articles, but long articles tend to rank better.

From my observations and others experience, after recent Google updates it seems you need more and more to provide the quality AND quantity required to readers. Both need to be there on your site. The purpose of search engines is to provide the users the best source possible of information. Now for your website you write your best content because you want to attract traffic naturally (see my previous article on long tail keyword groups).

Sure as affiliates you may have been told to not tell everything in your content, that you need to tease a little bit so readers want to know more and click. Well that’s still a valid point but it doesn’t mean you can not give your best in your content.

So with that in mind I’m going to give you tips on how to write longer articles and still keep quality instead of filling those with fluff. In fact, you can use the same strategies for shorter articles, it will work too. Okay so here’s the main tip:

Split your topic into sub topics.

So of course, you may already know this tip, some may have tell you to read few articles on the subject, find 3 to 5 main points to talk about and expand on each. Add intro and conclusion. That is the basics.

Even if it’s not that a new concept, you need to see it as a starting point for ALL different article types you want to write. With examples this is going to be more concrete.

There are several ways to structure articles, and also to approach your writing flow. Some will just start to write and ideas will flow and that’s great. Others may just need to take a minute to think about all ideas that could be included in the article, write them down and start expanding on each.

Write Top Lists

What could be the angle of your article. As many affiliate marketers, you may have chosen to promote Amazon products. This is the first to come to my mind because today I just wrote an article very easily. It wasn’t a review though, but a top 10 list.

Top 10, or top 7 or whatever you want are really easy to write. To get to over 1000 words, you jut need to make a top 10 bestselling products of your niche, or subniche, and write about 100 words on each. With intro and conclusion you jus made it. It’s quite easy and you just need to point the main feature and the benefit it provides to get almost your content done. Add something about the price and user feedback you find in each product reviews and you’re done. In other words give the meat in 5 sentences and you’re done.

The same goes for top 10 ClickBank products. You can definitely make a list of the best products in a category and distribute this article to article directories. On your site you will review them more in details.

Each time you think it will become hard to write on a point/feature/product, simply just add one more. You will have more point to discuss, the number of words per features will be lower but in the end you will reach the word count you want.

Product Reviews

So for product reviews, after you started with your intro (which you could very well write after your main content is done, try it), you start with the main features and the benefits it brings. Basically, each product (or product type) should serve a purpose. So people looking for reviews want to know how well the product does the job. It should be this main benefit (or feature that brings the benefit) that you start your review with.

Then, add a second feature that is quite important. Following the same process. From this point if you really want to dig into all the features and benefits of the product, then yes, you can. It depends on what you want to do with your website, and how much details you want to give your readers. But instead you can also quickly list all features and ALWAYS state the benefit it brings. So you will have a list like this:

• feature 1, this is useful because you will go through the process of blah blah quicker so you will save a lot of time
• feature 2, nice it is included, most competitors forget it. It definitely helps you to…
• feature 3, …

As you can see you re-state again the two main features here. Most of the time people will scan your content, and will stop on a list, so you really want to add again what you just developped earlier, but in a shorter version. Do the same for all other items on your list.

You can then talk about negatives. Not too many, one or two, and turn those into positives. Explain why it’s not a deal breaker, if only one person mentioned this negative it’s certainly not worth adding it.

Then you can add what customers have to say. This is something most ebooks about writing Amazon product reviews will tell you. Grab an excerpt of several good reviews. Just quote a paragraph or sentences that are relevant Don’t publish the whole thing, ecept if it’s really short. You may link to each review or to a really good one (see the “permalink” at the bottom of each review on Amazon).

Then conclude. Just another paragraph about the product, the purpose, how well it does the job and your recommendation.

I don’t tell you where to put your links, it’s about writing, I’ll publish an example of product review soon… say tomorrow?

FAQ – Question And Answer Style

Just like lists above, turning your article into a FAQ is another great way to write more. By simply brainstorming about your subject, you normally know what are the main subtopics to develop. For each sub topics you can certainly find a question to ask. Actually, you can write your content as you woul do, then go through it again and find a question for what you’ve said. Often you will see that you haven’t been complete enough and you will want to add more. Do it, but add a question for it too.

By Simply reading this “answer” I already spot several points to develop: what are good affiliate networks, which affiliate programs are best, how to get people find and click on my affiliate link, how much per sale is my commission. That was easy.

You can have a conversational tone when using the Questions and Answers style. So to give you more ideas, try to put yourself into someone who doesn’t have a clue about your topic and guess what questions he or she would ask.

Just Write Everyday

Every day, take a moment to write. Either it s fr your review sites or personal blog, or to submit articles. Just write, and write again. Your brain will get used to this habit. You will develop creativity, you will find your own style, you will want to write more, you will write faster. With all of this you will not only being ble to write great content, but more than you thought possible.

It’s been a while for tis blog to get updated regularly. It’s been approximately a week that I’m posting every day. Except the previous post (about changing your life and the world), all others in the recent days have been well over 1000 words, I’m already over 1350 with this one.

I attribute this to the fact that I simply come to this blog everyday for about a week, and try to write on things I know. Things you know are far more easier to write on since you almost don’t have to think about those. But I also update my other sites. Those that got about 400 to 500 words articles are also now receiving much longer articles, and I really spit out quality (at least I think so )

So if you have a website or several websites that need content, just spend some time on those. It may look tedious at first but then it’s a habit. Like everything, practicing is the best way to get good, great or perfect to any activity. For this blog post I only knew that I would include the Top 10 list style. It made me think about reviews because I wrote a top 10 products article today. The other ideas came during the writing.

So start writing, even if it doesn’t make sense it could be your way to practice and see where your brain transports you with your ideas.

and… HAVE FUN!

Hi guys, in my last post I shared with you a blog post by Matt Carter who was giving a list of buyer keywords, I also told you to read the comments there to see what others were adding.

I thought it would be a nice thing to make another buyer keywords list. What I want to say first is that generally, to get buyer keywords, you need to add keyword modifiers. These modifiers are additional words that reveals a behavior. So of course what we want to target is the buying behaviors of people.

If you know what buyers are typing in their search engines queries then these keywords can make you some big bucks. There are more than one phase a buyer can go through before making a purchase.

Let’s see an example, if John searches for…

• Apple Iphone 4 – We know that brand and model names are buyer keywords but at this stage John is still in research mode, he is clearly interested in this model but may want to know more about the features. He could of course just want to buy it, but this keyword would be included in most buying phase searches.
• Apple Iphone 4 vs AnotherPhone – John is comparing phones, which one is more appropriate for him, or which one will give him more satisfaction for the price, which one has more features… He’s researching and comparing. That indicates he really needs a phone and you can build comparison pages/reviews or add a comparison to your review to help him make more sales.
• iphone 4 reviews – John wants to know what others are thinking about it. Users feedback is important, you can find reviews on Amazon as well as video reviews on YouTube.
• Apple Iphone4 price – John may just want to know what is the price, but also where can he get the best price. So other variations like “best price iphone 4″ are also phrases you should consider (think “cheap”, “deals”, “promo”).
• Iphone 4 on sale – Now he’s clearly searching for a discount. Other keywords could be “iphone 4 coupon codes” or “iphone amazon coupon”. These are really hot keywords.
• Buy iphone 4/buy iphone 4 on sale/order iphone 4 online – Self explainatory.

Now what if your content could include these keywords. Some of them or all of them?

Well if you can structure your page by describing features (and BENEFITS!), user feedback (you can add a video), then comparison with another similar product, tell where to get it at the best price (maybe the top 3 best place to get it), and have keywords modifiers like (on sale, cheap, best price), then you can target multiple keywords.

Or you can target one main keyword for one page (like Iphone 4 review) and have other articles to target other keywords and link to your review. One post will compare the product to another and say, check our review. Another one will give a coupon code, another one will demonstrate one super cool feature and link to the review again to check all the other stuff included.

Okay now, it’s time to throw out keywords, buyer keywords that you can use in your content to get the best targeted traffic to your review and sales page. Identify them for each phase they may belong to. And add your own, what keywords do you use to look for a product you want to buy?

• cheap, budget
• best buy
• sale, on sale, for sale
• inexpensive, affordable
• low priced
• price, best price
• cost, low cost
• compare
• new, used
• limited edition
• deals, best deal on
• promo
• vs (versus – product A vs product B)
• brand + model, model number/name
• review(s)
• colors (these target specific model and the color the user would like the product to be, “blue electric scooter”)
• size (great for clothing, shoes : 9 birkenstock medina, Hugo Boss shirt medium (or XS, S, M, L, XL, Plus size…)
• buy, order, purchase
• discount, bargain
• coupon code, code, promotional code
• outlet, clearance, closeout
• shop, store
• pre-order
• in stock
• free shipping, overnight shipping, overnight

Some modifiers can also be questions. Yahoo! Answers is a great place for questions where lots of people are asking where they can buy/get/grab/find certain product on sale. Now you can take advantage of this by answering those, or go a blackhat route by asking and answering questions yourself (there’s a right way to do it, search for it).

You can also submit articles with these keywords:

• Where can I buy Insane Muscle Building Miracle Pill on Sale?

People who are truly desperate for a solution are also proven buyers. They will ask questions, join forums, and search online.

• How to
• How can I
• Where to
• What (and tons of questions after that)

These questions can be about buying, learning, stopping a problem/symptom (preventing from)…

Some desperate buyers will even scream in their topics : “HELP ME solve my problem!” “Help” is clearly a word someone in need of a solution would use. If you can come up with a solution for them that would be cool.

Now these last examples can be used to create your content and target buyers, but also to find niches. Just go to Google and type “where can I buy”, without quotes and see suggestions. You can then add an “a”, “b”, “c” and find many suggestions that you will really be pleased to answer, on forums, answer sites, blog posts and your own articles.

Okay want an example? Here’s something you can try:

“What is the best” in Google will give you suggestions you can market right now, again add a letter and see what comes up. I found “what is the best product for acne”, I think it has some potential . In a next post I’ll give you solutions to make the process of building buyer keywords list super quickly and easily. But in the meantime, just use the knowledge you got here.

Most people don’t take action, so if you can create a little plan around these keywords to build a website and create your marketing content then you will make money. I already gave you one little plan (the review + other articles that link to it).

Tom

You have certainly heard that you need to optimize your content around keywords so your traffic is targeted for the information you’re providing. Now, more than just delivering information, as an internet marketer you want to make some money. Not always of course but when you’re promoting something, the best targeted traffic is a buyers traffic.

So how do you get buyers to visit your website? Well… with Buyer Keywords!

It is often keywords that relate closely to a product or service but not only. Words that tell that people are ready to buy, or almost ready to buy. I came accross a blog post from Matt Carter simply called Buyer Keywords. He’s sharing a list of modifiers that most buyers would use.

Some easy examples are buy, reviews, cheap, etc. But can also be clearly claiming for a solution to a problem.

So when you write your content for affiliate offers, you may want to include those in the body of your copy or even use these as your main keywords. If you can rank for cheap laptops, do you think you can make money?

Check the post, and also the comments, people have shared their thoughts, I even added my humble contribution.

Hello world, I’ve been promoting Deadbeat Super Affiliate by Dan Brock recently, I talked about his review formula to write great reviews that get buyers traffic and convert well and yesterday I also provided a link to Michel Fortin’s blog on how to write better benefits for your reviews.

Well I’m just doing that currently, enhancing my reviews with more content and trying to provide real value at the same time. It feels great.

I’m improving a website that makes me some nice money every month, and as I go through my review pages I see some are just made of 200 words or less. It’s not that hard to turn these to 700 – 1000 words, it’s quite fast because most of the job is already done once you have compiled all the facts. It’s just a matter of formatting and presentation.

But at the end of the day you can be a proud affiliate that didn’t try to fool visitors by just saying what they can learn elsewhere and adding that you recommend it with your link. Nope, writing your reviews should be HELPING PEOPLE make a purchase decision.

If you can help them making the best decision of purchase (or not) then you are trustable (does that word exist?).

Be cool, be great, be helpful. If you help people do, work, sleep, live better (that includes tons of stuff), then they may help you make more money by clicking on that link.

Okay I don’t know if this post was worthwile to you but that was a natural follow up to what happened to me during the last days.

So if you didn’t spotted my damn affiliate links to the Deadbeat Super Affiliate course by Dan Brock, here it is again…

CLICK HERE

Have a good night, or day depending on where you are on this planet.

Okay so I just mentioned in my previous post I would tell you how to write better benefits for your product reviews. Actually I won’t, but Michel Fortin will. Here’s a post I want you to read:

Forget Benefits and You Will Sell More

You may already know you should emphasize on benefits instead of features, meaning you have to answer the customers question “What’s in it for me?”. In this blog post Michel Fortin tells you how to write REAL benefits, and I’d say it has to do with the end result the customer is searching for, but you need to be more personal and not keep things general.

Read the post in full, some examples are shared at the end of the article.

Michel is a great copywriter, he can teach you how to write better benefits so your offers and affiliate promos convert better and thus it’s easier for you to make more sales and affiliate cash.

This last sentence is an example in itself. I could have stopped it at “benefits”, but personally, what you want is to make more money.

Hey folks, good news for everyone, or at least every one who wants to become a copywriter. Copywriting is a very lucrative opportunity. If you can write great sales letters, you can get paid a lot, upto 5 figures per sales copy.

Well,though this level of income is achievable, you first need to learn copywriting, which is a very important skill for an internet marketer. Jason Fladlien is a hyper productive internet marketer who has made a lot of money in various ways, one of these being copywriting.

He opens 3 or 4 times per year a free copywriting class that shows you 9 steps to write a powerful sales letter. All steps are explained in a webinar, that you can join here. It lasts about 70 minutes.

You’re going to learn step by step how he does it, and how writing a sales letter is like earning upto 4 figures per hour… I’ve already mentioned the work of Jason Fladlien here, and I truly recommend you check his name out and have a close look on his stuff. Always great content and workable plans.

The webinar is on Tuesday 22nd, so join now and learn how Jason writes sales letters that convert like crazy in under 2 hours. You’ll also receive another free gift :

Jason Fladlien Copywriting eClass