Internet Marketing Trip

Okay so I just mentioned in my previous post I would tell you how to write better benefits for your product reviews. Actually I won’t, but Michel Fortin will. Here’s a post I want you to read:

Forget Benefits and You Will Sell More

You may already know you should emphasize on benefits instead of features, meaning you have to answer the customers question “What’s in it for me?”. In this blog post Michel Fortin tells you how to write REAL benefits, and I’d say it has to do with the end result the customer is searching for, but you need to be more personal and not keep things general.

Read the post in full, some examples are shared at the end of the article.

Michel is a great copywriter, he can teach you how to write better benefits so your offers and affiliate promos convert better and thus it’s easier for you to make more sales and affiliate cash.

This last sentence is an example in itself. I could have stopped it at “benefits”, but personally, what you want is to make more money.

Hi all, hope everything’s good this Sunday, I’ll keep this short as all I want is you go read the post SEO Writing Tip – Rock Your On-Page SEO, at WorkAwesome.

WorkAwesome is a blog that share great stuff on how to work better, there are some very nice posts for you to read on procrastination, motivation, productivity and so on.

The post I mention earlier is the 3rd SEO Writing Tip article, first about Title tags, and second about meta description. This serie is an SEO course in itself. At least it tells you all the basics, and even more so don’t hesitate to check it.

That’s it

Yes, I wasn’t a member of the Warrior Forum until today, I always only read the threads and got infos. I think I didn’t participate to forums for quite a long time now. I’m a member of Digital Point too but there’s been some times that I didn’t login there too.

I think forums are great places. Certainly where you can get most of your free training and informations online. This is something you must do at the beginning but then, once you know few things, you must take action and do something. Learning is great but nothing is going to be done if you just learn.

Anyway, inside the Warrior Forum, which is free to join, there is a private forum, called the War Room. It costs $37 to join.

$37 For a forum ?

A sub-forum actually. I immediately joined this too. I knew it was good. I’ve read reviews in the past, and I can highly recommend you join this place too. You’ll pay $37 once, that’s not a monthly subscription, it’s a one time fee. And it’s worth it, even more.

There are many great minds there, many internet marketers that give their best stuff for free. It’s a place to share your best ideas, but many are just giving away some of their products that are listed on Clickbank or elsewhere. But even without getting info-products for free, this is a must-join.

The threads you will see here are all helpful. All designed to make you money, more money. All usable.  Below is my referral link to the forum, I’m not earning any money so this is a pure intention today (as always), join the Warrior Forum and if you have $37, don’t think twice go for the War Rom.

Warrior Forum

I got an email from Jason Moffatt, the creator of Easy Video Sales, and I thought you might want to know about it. Well Jason plans to take Video Hijacker website down. At least you will not be able to order it on its own website, Jason plans to put all of his products in one bigger portal. Video Hijacker website will “self destruct” (in Jason’s words) Tuesday, yep, today. It is the video marketing and core course of Easy Video Sales, that will also go in that portal too.

I don’t know if that means J-Mo will now offer a membership site ir if you will have to pay big bucks for a bigger package or anything else, but everything will be centralized in one place. Affiliate links will also redirect to this new site.

Jason aksi has a new product that should be released soon, about social media, particularly Twitter that earned him some big income. (Want a confidence : I have no Twitter account, really).

So if you want to grab Easy Video Sales ($297, was $397) or Video Hijacker (only $77), do it today.

You can watch the video post Jason published on his blog about this.

Yesterday I mentionned how changing a WordPress theme that was completely broken in Internet Explorer killed my commissions, since most of the visitors I got to my website couldn’t see the content properly. That was a design problem. Today I want to mention a copywriting tip that many people who have been for some time doing some sales and marketing already know well, but that many people tend to forget, or simply don’t know if they’re just starting out.

The famous tip is “sell the benefits, not the features“. I have to say that, what inspired this post, is not just the fact that I am currently examining all my most profitable websites to apply this tip, but a reminder that I got from Jeremey Schoemaker (Shoemoney.com), from his post : Selling Results. Read it, it’s very short and you’ll get the point immediately.

So, as I said, many people doing internet marketing know this, like I do, but that was a great reminder. How many websites have you built talking about the features instead of the results ? I know there are some of mine on which I didn’t apply this rule.

So the tip here is to sell the results. The Shoemoney post gives you example. If you are a merchant or an affiliate don’t just say how great a product is, focus on the customer and the benefits he/she gets from using it.

It’s been a while since I didn’t post here, my last one was “Happy New Year”. So, 2 months later I may have a few things to say. I think I will not be able to tell you everything I’ve done in one post now, but I promise that the very next days and posts will be more detailed and, I hope, informative. I think I’ll also write a post on “what I’ve learnt since I started Internet Marketing”.

What I’ve done ?

Principally, I’ve used the Conduit Method, by Chris Rempel to build and markets few websites. This is something I already mentioned here, I know, but this can’t hurt to tell you again how simple and profitable this is.And again the Chris Rempel’s VIP reports are cheap and can immediately be put into action. Now, just a tip, if after you buy one of his VIP reports you get an upsell that allows you to get all others VIP reports, even the ones that are not released yet, then take this opportunity.

(I don’t want to sound like I’m hard selling, but if you are looking for simple and smart ways to make money online, then I hugely recommend you buy Chris Rempel stuff, at least take the Conduit Method, it’s only $14.95.)

There was a comment recently on this blog about Chris Rempel stuff I promote, someone said it was good to say a product is good but you have to use it. I replied that I am using it and am making money with this. I’ve always wondered if I should add screenshots of some affiliate networks accounts to show proof. I’ve always thought there will be people who say you edited your pictures with Photoshop, or you’re just bragging about your earnings. Also I am not sure it helps anyone to show a screenshot.

Plus, by outsourcing few tasks like article writing I’ve been able to do much more things. My productivity increased and speaking of this…

Productivity

I’ve joined the Wake Up Productive program by Eben Pagan. By the name you have guessed this course teach you how to be more productive. This is a good course that is spread on 12 weeks. It’s $297, and currently closed. It was opened for a very short time at the end of december, or maybe start of January.

However, just after I joined, I downloaded a free interview Jazon Katzenback (aka JohnCow.com) did with Mark Joyner. Mark Joyner is a big name in the Internet Marketing industry. The report was about planning in 2009. And (I’m sure many of you already know this website), I discovered Simpleology. Believe it or not, I didn’t know about this website 3 months ago, but this is an extremely high value resource.

Simpleology 101, the simple science of getting what you want. Create an account there, it is free. You’ll get a full course on productivity and how to manage your time better and get many more things done. And you know what ? I prefer the Simpleology website than the Wake Up Productive course. Why ? There is a community forum, support, and tons of free resources, and a lesson (video, ebook to print, audio) to learn and practice everyday. With Wake Up Productive, you have one lesson (video too) each week (12 weeks) to practice and integrate to your routine. The only way to communicate with others is via comments, just like any other blog

Don’t get me wrong, Wake Up Productive is very good too, Eben style is great and there is a high value in it that’s what I stayed in this program too, but I guess this is better to take these kind of programs one by one, and not at the same time.

Since Mark Joyner is an internet marketer too, be prepared to receive some emails that promotes many of his products. However, you will receive more free stuff from Simpleology, you don’t have to buy anything more if you don’t want too. But I suggest you keep the emails he sends you, because when he offers something this is at a discounted price, if you then want to buy it from Simpleology you may not get this same discount.

Now something that you MUST read too : I got an email for one of his book : Mind Control Marketing. The email said that this book was so big that he had to stop selling it. And people started to resell their version on Amazon Marketplace or eBay for something like $500. I didn’t believe it really, so I checked Amazon and eBay, and searched for Mind Control Marketing. And indeed, this is the case. But you can now get the ebook version for only $27 if you create an account with Simpleology.

As for the free resources I mentioned, these are the ebook version of his bestsellers “The Irresistible Offer” or “The Great Formula”, still selling well at Amazon.

Damn I’m not even getting paid for telling you about this ! There is something inside Simplology 102, the simple science of money ($97 but you’ll get an offer to have it free with another product that you can try for $1, I did), and this is about “Word of Mouth”, that is the most powerful marketing model for your business.

Thinking about creating my own product

I don’t know really if it will be about Internet Marketing or launching online business, if I’ll write it in French or English and many other things. I’ve signed up for an InfoMillionaire membership, this is a course by Frank Kern, and a good one. Basically, you send traffic to a squeeze page that redirects to an affiliate program. You then create your own product, and market it to the list you just built. You need to create a product that is better than the one you are promoting, and of course you now have a targeted list to market to.

I don’t know if I will stay in the InfoMillionaire membership, I have received 2 monthly issues for now. This is very good yes, but I know there are other courses that can teach you how to create your own product and how to build your list. And oh, the 2 last Chris Rempel VIP reports are The Rapid List Profit Formula, and the 24 Hour Hot Product Formula.

The 24 Hour Hot Product Formula hast just been released, it is live from yesterday. I didn’t have time to read it, but I can tell you it’s 28 pages, and that this is the method Chris Rempel used to create $76k in December 2008. What he says is that Affiliate Marketing is great, no inventory, no customer support, but then you have all the promotion and traffic generation work to do. Creating your own product can be done in 24 hours, and doesn’t take that much effort, even less than being an affiliate. And all the promotion and traffic generation is done by… affiliates. When I will have read it I’ll provide a review as always.

Video Marketing

I joined Easy Video Sales few months ago, a course created by Jason Moffatt, and thus have started a bit of video marketing. Video websites receive high traffic and why not have some more exposure for your websites ? So I have made a few videos for some offers but I was concerned by getting more traffic, not just YouTube.

I have tried Video Post Robot, a software that automates your video submission to 18 video websites. It used to be more but some repeated bugs lead the team to remove some. Is it good ? Well, yes it is. How much ? $197. I said I tried, this means I asked for a refund. Now I’m wondering if I shouldn’t really have to stay with it.

I wanted a refund because it always failed to upload to YouTube (and Yahoo Videos and MSN). I’ve checked many times my settings and “Status = Failed”. YouTube being the BIG one, I thought it was really bad if it can’t upload there. But actually, it would have been only 3 websites where I would have to upload manually. Anyway, I think you should check it out for yourself, and don’t worry, you have 30 days to try it, if you want a refund you just ask the customer service team and they are very friendly.

Maybe you will have more success with your uploads, there are other automation softwares I want to try. When you need to get more things done you need to automate some parts of your business, and you either do it by outsourcing or use the tools that can do it automatically.

This post is a bit long now and I still have things to say. But I’ll finish with this :

Free Stuff

Just because I like free stuff and I know we all like it, here are the things that I have came accross recently that may help some of you :

Simpleology. Again that’s free and will teach you how to get more productive and manage your time better. That’s cool !
2009 Planning – The Mark Joyner interview by Jason Katzenback.
(I just visit JohnCow.com for the link above, and that reminds me he wrote a nice free ebook : How to Build a Business Not Just A Blog, you’ll find it easily there).
CPA Marketing – I got an email, I don’t remember who sent me this, but this is a free report that would certainly be useful to those who want to try CPA Marketing, it has been very hot recently. So if you want to do or already are doing some Pay Per Click marketing then grab it. This is written by Gauher Chaudhry, from PPC Classroom.

I’ll post again tomorrow. Have a nice day, or night depending on where you live.

Many people, at least marketers know that Gary Halbert was and remains one of the best copywriter of all times. If you don’t know about his stuff you can go to The Gary Halbert Letter website where you will be able to read many of his sales letters. Both in the online and offline world, Gary Halbert was very inspiring but of course was responsible for generating millions of sales.

It was a very long time that I didn’t visit this website, and I just read a report by Sam Markowitz, also known as Gary Halbert’s Last Protégé. Here are 5 marketing secrets you can learn right now to implement in your sales process. These will inspire many of you if you don’t already have seen this stuff.

Read it carefully, it’s well worth your time.

Hey everyone, I just want to share with you (well only the one who don’t already know about it) the free presentation that Jason Moffatt did at the Mass Control even in San Diego. You can watch this 50 min presentation for free here.

You will need first to enter your name and email address to instantly see the entire presentation. I’ve received emails from people’s newsletter I subscribed to. I don’t remember (maybe Frank Kern) who sent me the link but I checked it and it’s very good.

Many times when I have to see a long video by internet marketers I don’t watch it. It’s often too long before you they really deliver their real message, and you often need to buy sometyhing before you get something really good. Hopefully there are few guys that have something great to say, without too much crap.

So back to the crazy presentation Jason Moffatt did at Frank Kern’s Mass Control event in San Diego. I don’t know if this is the mexican outfit or when he asks people to join him on stage to drink beers, eat nachos or wear viking helmets that made me think I should watch it in full but I did. And you should too, he reveals some cool tricks that you can implement right now, either being an affiliate or having your own product.

You may only need your webcam to get started, just a YouTube account to upload your creations. Video marketing is a great way to get traffic for free, I started to try this myself. I can say I don’t like the sound of my voice in the first and only video I made for now but this is not really important. There are crappy videos that get views and generate traffic. What’s important is to get people to go visit your website and make some sales.

There are many people who are making tons of videos and get thousands or millions of views but they’re not into internet marketing or online selling. They don’t even have a website, Jason Moffatt talks about that. If these people had one link in their YouTube description box they could certainly profit from it.

The concept he wants you to know is that you don’t have to “sell” in your videos to make sales… Just watch Jason Moffatt’s presentation and you’ll know what I mean.

One question first, do you know G-Lock Software ? This company creates small softwares for webmasters/internet marketers that can really be useful and a nice alternative too expensive solutions.

Their main product is G-Lock Easy Mail, it’s a mailing list management tool, which you can send your newsletter or promotional emails with. There’s a free, a personal and a business version. That’s cool to send to your list, but you first need to build it.

Now the title of this post is Free Ultimate Email Marketing Guide, so go check their free. Actually you have the choice to buy and download it for $19 or read it completely free online. The guide is available on the G-Lock Easy Mail website which actually is a great resource blog for email marketing. They have many posts for getting a list and take the maximum out of it.

They have created a free WordPress plugin, named WP Double Opt-In List Management Plugin (available on the G-Lock Easy Mail website too). You can add it as a widget to your blog, the users who register will be added to your WP database and you will be able to manage your list from WordPress, sending an automatic confirmation email and welcome email. You can then export your list or link it to G-Lock Easy mail, I don’t know if the list, once exported can be used with another email software, but I think that should be possible.

Two other G-Lock softwares may interest you :

• Fast Blog Finder (download – homepage)
• Fast Directory Submitter (download – homepage)

Both have a free trial and paid version. The first will search the internet for blogs related to yours, so you can go and comment on them for backlinks. The second is an automatic directory submission software. There are currently more than 2800 directories it can submit too, but it’s for the paid version. You can still use the free version and submit your website or blog to 150 directories.

Finally you can check G-Lock Software website if you want more details about them.

I got 2 emails from Dean Hunt this week and I now take the time to spread the word about the possibility of your WordPress blogs getting hacked. Actually, Dean saw his rankings dropped for no visible reason until he discovered some hidden links in his footer. You can’t see these links, but Google can and hundreds of links saying “Buy Viagra” in your footer isn’t really good for SEO, especially if you don’t have a Viagra website.

The full story can be read here : Has Your WordPress Blog Been Hacked ?. It will tell you how to be protected.

Dean was in the top 25 make money online blogs when it happened to him, so he created a tool that checks your Google cache. It will show you the external links from your website, so if at the bottom of the list you can see some spamming links, then something is wong. The tool is the cache checker.

See the following post Dean made : Top 100 Make Money Online Blogs Hacked. Dean checked the top 100 blogs to find if there blogs were hacked, and he found anoter one, Affiliate Confessions.

What’s the end of the story ? Getting hacked gets you backlinks ! Hmm, just kidding. Use the Cache Checker tool and see if you’re safe, and read the posts from Dean to be protected.

For those who were wondering if I’m still alive (about 0.6 person), I’m still busy with my review works but almost done. They will be the base of some case studies as I am combining some of the few techniques I learnt to make and use reviews (and make a bit of cash).