Hey,

Did you assist to the webinar yesterday ? I did, I had to stay up a bit late because of my different time zone. Anyway that was some good stuff  delivered in this Information Marketing Mastery webinar by Brian McElroy. I have to admit I was a bit late and missed the method number one, but if I’m correct Brian should send the slides of the webinar to the people there. If someone can second this that would be cool, I’ll update this post.

I’m not going to detail everything, just what you can do to create your own info product with some personal thoughts in the end :

Method 1 (update) : Brain Transplant (fastest and easiest, cheapest way : your own knowledge)

Method 2 was : Teleminar series

Method 3 was : Hire an expert

Method 4 was : The McElroy Method. which actually is what he does, and what he will do for Information Marketing Mastery… Yes, that’s live coaching programs. One cool aspect of this is that you get paid before creating the product. People register first and few days later you will make the live training webinar.

It’s actually strange to think it as a product, since you don’t have an ebook or videos to send or to make available for download. At least not yet ! You can still transform your webinar into video home study course later, then transcript in pdf…

Okay so here are my thoughts on this. That it doesn’t look that hard to do this kind of live training. Actually, Brian says in the free report and videos that you will fail, and even that you MUST fail as fast as possible. Of course with maybe only 10 to 15 customers. So even if you’re not an expert you can ask one to talk about his stuff and split the profit. You are the marketing guy, the expert can be a fitness coach. You do the marketing and setup the webinar, he gives a presentation and answers the questions.

So to host webinar, I remember DimDim was mentioned in a webinar Keith Wellman did. I’ve posted about this, so to remind it to you DimDim is FREE for 20 persons in the webinar, then $19 per month for 5O persons, and can host upto 1000 persons (you need to contact them for the price). So you can make you first webinar completely free to join to test the water, so if you fail and people don’t like it that’s not that bad. Then If you make a webinar at $100 for each 20 participants, you make $2000 profit. Webinar are often between 1 and 2 hours, not bad.

Also to know exactly what to give to the participants, at the time they register, ask them to send you the questions they would like answered during the webinar. This way you have time to get a full presentation.

If I heard it right the webinar replay should be up today (not at this time). So you’ll have to check the free training page at Information Marketing Mastery.