Hey everyone, hope everyone’s fine. Please accept my apologize if you were waiting for some updates, I was very busy, I have so many ideas in my head and so many posts that I’d like to make that I don’t really know when to post and what to focus on first.

Well, I think you have to focus on what’s working for you and that’s what I was doing. The websites I built with the Conduit Method by Chris Rempel (with the VIP Essentials templates) are doing very good. That’s so cool ! Well that was what I was thinking one month ago. In the beginning of April, the commissions generated by my most profitable website almost stopped.

In March and February, I generated almost consistently one sale a day, from only 25 unique visits. In April my traffic increased, almost doubled, but I can tell you that I only got 9 sales this month, and most of these were done these last 10 days. Why ?

Well, I wanted to change the website layout. I actually build my Conduit websites with WordPress (I know Chris Rempel prefers html templates but if you can tweak your themes that works too.) So I changed my theme, and I was truly convinced that this new one would perform even better. It wasn’t very different, but I had put some more possibility for the visitor to reach the merchant offer. (Possibility = button). Ouch…

During the first 3 weeks I wondered why with an almost similar design I couldn’t get people to click. It was still clean, simple design. And then it hit me : Internet Explorer. I use Firefox as my web browser, and when I logged into my Google Analytics account, I saw that more than 60% of visitors use Internet Explorer. So I opened my Internet Explorer and reach my website, IT WAS COMPLETELY BROKEN. Unreadable, font size too big, the offer not visible, the elements of the layout not at the right place or the right size.

I checked on another computer, same thing. Different verions of Internet Explorer, same thing.

(Edit : writing this post made me think there was certainly something I may have done wrong, I checked and re-checked and re-re checked and finally… I just found out that when tweaking my header.php file I forgot to close a <h2> tag… Damn… back to testing again !)

The bad thing, apart that I lost a lot of click through, is that I put some time and research to tweak the theme to have it look how I wanted. I’m not a web designer, not a coder so when you do this kind of stuff yourself it takes more time, trials and errors your know.

So the tip here is, if you change your WordPress theme, check it in Firefox and Internet Explorer. I put back the theme I was using in first place and sales are coming again. Yesterday, I have then set another theme that is showing well on both Firefox and IE and I made two sales in this one day. But I also added another simple trick. That’s for my next post, tomorrow, promised .