Thoughts About Product Launches
I want to come back a bit on what I said on my last post about Russel Brunson Micro Continuity launch, product launch in general, and pre-launch too, and some other things. It triggered some thoughts and I think I could share those with you. (I said in last post I’m busy but I wanted to write this, hey I don’t post that frequently ! Do you thinkg I’m starting to become a real blogger ?)
Some time ago (weeks, months…) I wouldn’t opt-in to any pre-launch squeeze page, thinking that “why bother, I will not buy it anyway”. Then I’ve found that some concepts were interesting, even though I knew they were not for me at this time. The question you need to ask yourself : will it teach me something ? Will it have some value, now or later ?
It seems that one of the principle some experts are following to have you opt-in is to give away free stuff, sometimes you don’t even have to opt-in to at least see their first video which is “awesome”. You of course want to know more.
Let’s take the example of Micro Continuity.
So yes of course you have to opt-in, so what ? You’re not going to get charged for that. You’re going to get few emails alerting you there are some new stuff you need to have a look to.
You’re going to get value for your time. If you are already successful with membership sites then you may just learn few things but for those who don’t know this stuff, this is real value. This is something you like to watch and take notes, so even if you don’t buy anything from Russell later (he will give away the program as a mp3 anyway) you still have a process, the knowledge, you still know how it works and then do some research by yourself and make it work your own way.
Check the Micro Continuity videos.
This is what I do now when I hear about a launch. I go to the website and watch their videos on the squeeze page. Some guys give you their entire process, or some tricks that you can immediately use. They actually don’t tell you all the tools and resources, for example their membership software, their automated social bookmarking software, where they outsource content writing. But they DO tell you what they do.
You may not always get the “how”, but you get the “what”. Then a bit of research and efforts and you can actually do it by yourself. It may take longer find out all the tricks, but you know what to do. And if you are really interested and want to comepletely know the real deal, then you can buy their stuff. But, if it’s something you plan to do later, for me it would be PPC, then I would watch and take notes of a few things.
Same goes for their sales letters. They may or may not have a video on their sales letters, but you could carefully listen and read to spot the words they use to turn you on buying mode. This is a process you can then use in the future for your own product sales letter and pre-launch and launch.
Cool video training #1 -> opt-in for free video training #2 -> autoresponder submit links to video #2 which is on a blog (people can comment) -> You know what people wants to know with their comment -> blog post (with or without video) -> and so on until launch, your sales letter will sum up everything, and have answers to all the major questions people may have about your product, and may have the style of a $10,000 sales copy.
A bit simple but well, it works like this. You can even do this kind of things as an affiliate : video review of a product -> opt-in for case study -> case study + blog posts with affiliate links + autoresponder that delivers promo emails.
Again, not detailed but can’t you do some research and learn that to get a review copy you can simply ask the merchant, the video review can be made with some screencapture video software (the best one being Camtasia), and that the opt-in/autoresponder stuff can be handled by Aweber ?
You know sometimes you get some promo launch emails for products that don’t add value, or don’t teach you new things. You just wasted your time.
That’s not the case here. I’m not into membership site, but may give it a shot in a few months. I also feel that if you want to start something, even if you are told to see the big picture, you should start small and then expand. Micro Continuity is teaching how to make money with mini membership site, and this is a proven way to make money online.
