In extense, I could have just said: just do it, and repeat. Doing things that you know work over and over again can only give you better results. Of course whatever you do, you don’t want to become spammy or anything that could get you into trouble.
But if you apply the simplest stuff consistently, you will make money. So let’s talk about one aspect of internet marketing that most marketers struggle for, getting traffic.
If you don’t pay for it, you wil have to go the SEO route. Without talking of on-page SEO, you’re left with almost one thing, and that’s building backlinks to your money site so it ranks better and better.
The long introduction:
Nothing new under the sun, and thats the purpose of this post. I think I have not seen anything new in terms of techniques to get ranked. Everyone seems to have a new “groundbreaking discovery and technique that let you dominate Google in 24 hours flat for all your keywords at the push of a button“.
Well, there’s none. Of course the process can be automated with the right softwares or services or anything, but what is done is not new.
What I know works: getting quality backlinks, which means relevant sources, relevant content from authority websites help you get ranked.
That’s why linkwheels got so much success. Now I don’t remember if I posted already about it but here’s the thing: the whole internet is a giant linkwheel. Some people are saying that linkwheels don’t work so well now compared to few months ago.
Well of course, the first linkwheel models suggested the same content, posted on several web 2.0 properties. You can spin the content, the meanings was still the same. I’ve never thought it was really providing value to the visitors to link to another piece of content that was saying the same thing, just rephased.
So then new linkwheel models said you should have related content, each web 2.0 property should target another keyword or the a variation. These web 2.0 sites are still interlinked between each other and also to your site.
Then I’ve seen that you should make a linkwheel, interlinked, but instead of linking to your site, each web 2.0 site links to a central web 2.0 site. This one at the top then links to your site. I think it’s what’s been called a link pyramid, and the most recommended way of creating a linkwheel. You should of course create several link pyramids like this one to have more backlinks to your own site.
Now tell me, if you think about it, what is new? Mmmm… right , nothing. Some guys have sold us eBooks and video training or any kind of course, just to tell us that:
- If you build web 2.0 properties to link to another web 2.0 property, this last one will become stronger.
- Because this web 2.0 property is stronger, the link you place there to your own website is also stronger. Great for SEO and rankings.
Huh… aren’t these just the basics of SEO?
Similar methods involved submitting your article to eZineArticles. Since EZA is an authority site, you should backlink your article so it stays and ranks higher in search engines. And again you get a solid backlink from a strong article page.
This shouldn’t be something to be amazed about. Any page you send backlinks to should rank higher. The better the quality of your backlinks, the better the rankings. It’s been like that since I started internet marketing over 3 years ago, and it was before (how could I learn it if it weren’t).
Now okay, I have to admit, I wasted my time, and money too on such super powerful techniques. The thing is you don’t really look for something new when you’ve been in this business for a little while, but more for a resource you didn’t know.
One of the example is the way to acquire links, like the ones sold in backlink packets. There are thousands of high PR sites that you can leave a profile link on to your money site. I’ve not done that sort of things that much. It does work, still it’s basic, getting backlinks to your page from strong sites.
With time, you find all these processes long and boring, so the money you make has to be reinvested, either in software for automation or/and outsourcing. My real work is finding profitable niches ane keywords, offers that convert well. Then the process is almost always the same.
Here’s what I do: I go to web 2.0 sites to add content and a backlink to my site. Then I drive backlinks to these web 2.0 sites. Impressive right!
No interlinking between each web 2.0 sites, though you could backlink them randomly, by creating another piece of content elsewhere.
I haven’t added the article directories, but I would write articles to link to my money site as well as web 2.0 sites. I also didn’t included that I would submit the rss feed of the money site, social bookmark it too. You can also ping every new piece of content.
The But for clarity I stopped here, in terms of “linkwheel”, which for me is clearly not one.
That’s the big part of the “work”. You should also vary your backlinks sources and anchor text. So you can for example throw some profile backlinks and info sites links (like whois sites) to have different sources. You can submit a press release about your new site too.
That’s all basic backlink stuff and well enough to get traffic to a niche website. Once you have a clear system in mind you can easily replicate it quickly for many more websites.
I also try to make a website that converts. As an affiliate that means I want most of my visitor to reach the offer page. So my best offer, most recommended product, is at a prominent place, above the fold, on every page.
That’s the conduit method, that I’ve been using from… a very long time. Sure I have my own twist… I change the WordPress theme I use once in a while 😀
But really there’s nothing hard to understand. What is stopping me is procrastination, getting distracted. But once I have the right mindset I can have a full site done in a day or two, this include the promotion too (though I will spread the social bookmarking phase during the week). And once I outsource the content it gets really easy.
You should create systems, instructions and plans of actions for the people you want to ousource the work to. Then just focus on what you like.
That’s about it. Creating a nice website that promote others products. Backlinking with web 2.0 sites, backlinking those web 2.0 sites nd articles too. Submitting the RSS feeds. Blog comments. Ping.
If you target buying keywords, it’s even better.
Say your money site is around a product name, or niche name and internal pages are about products.
Then your web 2.0 properties will each target a buying keyword around a product name, and links to the product page on your site.
I think this post is already long and should come to an end. Basically, don’t go out after something new, except if it’s on something you really are interested in AND that you plan to REALLY implement in your marketing (video marketing for example).
Do the basics, repeat the basics. In terms of SEO, that’s building a well optimized site with proper tags, keywords and relevant terms, content, theme. That’s on-page SEO. As for the off-page SEO, that’s basically building backlinks from a variety of sources, quality backlinks on relevant content ages from authority sites.
Have a great week end.